
2021 China Agricultural Brand Policy Seminar held in Beijing
- Categories:Policies and regulations
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- Time of issue:2021-05-19
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(Summary description)
2021 China Agricultural Brand Policy Seminar held in Beijing
(Summary description)
- Categories:Policies and regulations
- Author:
- Origin:
- Time of issue:2021-05-19
- Views:0
The 2021 China Agricultural Brand Policy Seminar will be held in Beijing. Vice Minister of Agriculture and Rural Affairs Yu Kangzhen attended the meeting and delivered a speech. Sun Qixin, president of China Agricultural University, Li Chunsheng, deputy chairman of the Agriculture and Rural Committee of the National People's Congress, and Xia Zuping, deputy director of the Standing Committee of the Chongqing Municipal People's Congress, attended the meeting and delivered speeches. The meeting pointed out that in recent years, agricultural and rural departments at all levels have accelerated the implementation of brand-strengthening strategies, established and improved policy support systems, carried out catalog system construction, innovative marketing promotion, strengthened digital empowerment, platform empowerment and service empowerment, and created government departments The good atmosphere of supporting brands, agricultural enterprises creating brands, intermediary organizations helping brands, and consumers love brands, has achieved remarkable results in the development of agricultural brands. The meeting emphasized that it will take a long time to work. The first is innovation-driven, cultivating excellent varieties. We must fight the "seed industry turnaround", explore excellent germplasm resources, purify and rejuvenate characteristic varieties, and lay the foundation for building agricultural brands. The second is green development and strengthening quality. The third is characteristic guidance and cultural infiltration. We must adhere to the market leadership, make articles with "special" characters, let the beauty of culture cast the soul of the brand; use the power of culture to add value to the brand. The fourth is to expand channels and enable digital empowerment. It is necessary to implement the "Internet +" agricultural products from villages to cities, promote agricultural brand marketing innovation, and make more "big and beautiful" and "small and special" agricultural brands spread all over the country and go to the world.
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